Lipstick
Virtual Try-On for Rare Beauty Lip Color
Let community-minded shoppers preview Rare Beauty lips authentically on mobile.
Rare Beauty at a glance
- Rare Beauty by Selena Gomez emphasizes mental-health-positive messaging and Soft Pinch lip hues—Gen Z shoppers want inclusive, lightweight browser try-on that feels like their community, not a legacy counter.
- Inclusive lip preview aligned with Rare values
- Separate lip vs cheek product modes clearly
- Gen Z mobile try-on rate
- 41%
Rare Beauty PDP visitors
Source: Sephora cohort
About Rare Beauty virtual try-on
Rare Beauty by Selena Gomez emphasizes mental-health-positive messaging and Soft Pinch lip hues—Gen Z shoppers want inclusive, lightweight browser try-on that feels like their community, not a legacy counter.
Rare Beauty social traffic spikes on mental health awareness dates—try-on keeps momentum on commerce pages.
Rare Beauty heritage
Launched in 2020, Rare Beauty quickly scaled Sephora distribution with lip and complexion products designed for diverse skin tones and emotional accessibility.
- Founded
- 2020
- Headquarters
- Los Angeles, California
- Origin
- United States
- Website
- rarebeauty.com
Popular Rare Beauty collections
Hero products
- Kind Words Matte
- Soft Pinch Liquid Blush tints
- Richest Lip Tint
Shade families
- Kind Words neutrals
- Soft Pinch pinks
- Deep berry
- Warm terracotta
Buying challenges for Rare Beauty shoppers
Typical customer: Gen Z and millennial buyers engaged with Selena's brand values and Sephora Rewards.
Challenges
- • Liquid vs bullet format confusion
- • Blush-lip crossover shades need context
- • Community expects authentic mobile AR not filters
- • Mental health messaging requires non-judgmental UX copy
How try-on helps
- • Inclusive lip preview aligned with Rare values
- • Separate lip vs cheek product modes clearly
- • Capture Sephora Gen Z mobile traffic
- • Campaign analytics for Selena drops
Why virtual try-on matters for Rare Beauty
For the experience
- • Kind Words matte comfort preview
- • Soft Pinch color on lips only mode
- • Accessible UI labels
- • Fast low-latency mobile
For merchants
- • Sephora Gen Z conversion
- • Clear product format education
- • Launch day readiness
- • Community-friendly branding
For shoppers
- • Try before supporting the brand mission
- • See terracotta nudes on real lips
- • No heavy filter look
- • Privacy respected
- Gen Z UI presets
- Liquid vs bullet modes
- Inclusive tone guardrails
How Rare Beauty try-on works with Tryonixs
- Step 1
Connect your catalog
Upload Rare Beauty product assets — lipstick images, 3D frames, or shade maps — and map SKUs in the Tryonixs dashboard.
- Step 2
Embed the SDK
Add the Tryonixs script to product pages on Shopify, WooCommerce, or your custom storefront. Allowlist your domain and style the Try On button to match your brand.
- Step 3
Real-time face tracking
Shoppers grant camera access. Face landmarks are detected on-device for privacy and speed. Eyewear uses PD-aware scaling; beauty modules align shade regions accurately.
- Step 4
Measure conversion lift
Track try-on starts, completions, and downstream purchase events. Compare SKUs with try-on enabled against control products before rolling out across the full catalog.
Rare Beauty & e-commerce insights
- Gen Z mobile try-on rate
- 41%
Rare Beauty PDP visitors
Source: Sephora cohort
Supported platforms & integrations
Deploy Rare Beauty virtual try-on on the commerce stack your team already uses.
- Shopify
- Custom Sephora
- Tryonixs JavaScript SDK
- Lip texture API
- Analytics webhooks
Rare Beauty try-on previews
Rare Beauty virtual try-on FAQ
- Soft Pinch on lips only?
- Toggle cheek vs lip application modes to avoid shopper confusion.
- Kind Words matte dryness?
- Copy explains matte finish; shader avoids over-blur that looks like filters.
- Inclusive shade range?
- Calibration panel includes Rare deep neutrals and berries.
- Mental health sensitive UX?
- Optional disable mirror messaging; neutral instructional copy defaults.