Foundation
Virtual Try-On for Fenty Beauty Foundation
Honor Fenty's inclusive shade range with mobile try-on that respects every undertone.
Fenty Beauty at a glance
- Fenty Beauty Pro Filt'r redefined inclusive foundation with 50+ shades—virtual try-on must honor that range without shrinking deep and olive tones on mobile cameras.
- Preserve Fenty depth calibration on all skin tones
- Rank top matches from full Pro Filt'r matrix
- Shade range satisfaction
- 92%
When inclusive calibration enabled
Source: Tryonixs beauty lab
About Fenty Beauty virtual try-on
Fenty Beauty Pro Filt'r redefined inclusive foundation with 50+ shades—virtual try-on must honor that range without shrinking deep and olive tones on mobile cameras.
Fenty traffic surges after celebrity moments—try-on prevents shade-grid abandonment during spikes.
Fenty Beauty heritage
Rihanna's 2017 launch forced the industry to expand shade matrices; Fenty remains the benchmark for inclusive complexion merchandising.
- Founded
- 2017
- Headquarters
- Los Angeles, California
- Origin
- United States
- Website
- fentybeauty.com
Popular Fenty Beauty collections
Hero products
- Pro Filt'r Soft Matte
- Pro Filt'r Hydrating
- Eaze Drop Blurring
Shade families
- #100–#120 light
- #200–#340 medium
- #350–#498 deep
- Neutralizing undertones
Buying challenges for Fenty Beauty shoppers
Typical customer: Inclusive beauty advocates who expect accurate deep skin representation and fast shade sorting.
Challenges
- • Legacy AR washed out deep shades
- • 50-shade grids overwhelm mobile UI
- • Hydrating vs matte needs live comparison
- • Global shade availability differs by market
How try-on helps
- • Preserve Fenty depth calibration on all skin tones
- • Rank top matches from full Pro Filt'r matrix
- • Support inclusive marketing with undertone analytics
- • Launch new shade drops instantly
Why virtual try-on matters for Fenty Beauty
For the experience
- • True-to-tone deep skin preview
- • Matte vs hydrating split view
- • Share #FentyFace captures socially
- • Accessibility-friendly shade labels
For merchants
- • Brand equity alignment with inclusion
- • Reduce return on hard-to-match tones
- • Campaign proof for shade expansion
- • Sephora and brand.com parity
For shoppers
- • See yourself in shades legacy AR ignored
- • Fast top-5 match list
- • Mobile-first inclusive UX
- • On-device privacy
- Inclusive tone calibration
- 50+ shade performance
- Deep skin testing suite
How Fenty Beauty try-on works with Tryonixs
- Step 1
Connect your catalog
Upload Fenty Beauty product assets — foundation images, 3D frames, or shade maps — and map SKUs in the Tryonixs dashboard.
- Step 2
Embed the SDK
Add the Tryonixs script to product pages on Shopify, WooCommerce, or your custom storefront. Allowlist your domain and style the Try On button to match your brand.
- Step 3
Real-time face tracking
Shoppers grant camera access. Face landmarks are detected on-device for privacy and speed. Eyewear uses PD-aware scaling; beauty modules align shade regions accurately.
- Step 4
Measure conversion lift
Track try-on starts, completions, and downstream purchase events. Compare SKUs with try-on enabled against control products before rolling out across the full catalog.
Fenty Beauty & e-commerce insights
- Shade range satisfaction
- 92%
When inclusive calibration enabled
Source: Tryonixs beauty lab
Supported platforms & integrations
Deploy Fenty Beauty virtual try-on on the commerce stack your team already uses.
- Shopify Plus
- Custom
- Tryonixs JavaScript SDK
- Shade mapping API
- Analytics webhooks
Fenty Beauty try-on previews
Fenty Beauty virtual try-on FAQ
- Deep shade accuracy for Fenty?
- Tryonixs tests Pro Filt'r deep range with dermatologist-reviewed calibration panels.
- Hydrating vs Soft Matte?
- Switch finish profiles while holding matched undertone constant.
- #498 range preview?
- All mapped deep shades render with full dynamic range on modern mobile GPUs.
- Global shade gating?
- Locale rules hide unavailable SKUs while keeping try-on UI consistent.