Eyewear
Virtual Try-On for Ray-Ban — Aviator, Wayfarer & Clubmaster Online
Help Ray-Ban shoppers compare iconic silhouettes on their face before checkout — accurate, mobile-ready, and privacy-first.
Ray-Ban at a glance
- Ray-Ban is the world's best-known eyewear brand, defined by Aviator and Wayfarer silhouettes that shoppers want to compare side-by-side before buying prescription or sun lenses online.
- Side-by-side silhouette comparison helps shoppers choose between Aviator, Wayfarer, and Clubmaster with confidence.
- PD-aware scaling approximates real-world frame width so optical teams reduce fit-related returns.
- Avg. frames compared pre-purchase
- 3.4
- Return reduction with try-on
- 18–32%
- Mobile try-on sessions
- 68%
Optical e-commerce benchmark for premium eyewear
Source: Tryonixs merchant data
When PD-aware sizing is enabled on pilot SKUs
Source: Tryonixs pilots
Share of eyewear try-on traffic on smartphones
Source: Tryonixs analytics
About Ray-Ban virtual try-on
- Aviator
- Wayfarer
- Clubmaster
- Round
- Justin
- Erika
Ray-Ban is the world's best-known eyewear brand, defined by Aviator and Wayfarer silhouettes that shoppers want to compare side-by-side before buying prescription or sun lenses online.
Ray-Ban shoppers research 3–5 frames on average before purchase — virtual try-on compresses that journey on your site.
Sun collections peak seasonally; try-on engagement data helps optical retailers time inventory and creative spend.
Ray-Ban heritage
Founded in 1937, Ray-Ban pioneered aviator sunglasses for U.S. Army pilots and later became a cultural icon through Wayfarer frames worn in film and music. Today the brand spans optical and sun collections sold through Luxottica retail partners, brand boutiques, and premium e-commerce channels worldwide.
- Founded
- 1937
- Headquarters
- Milan, Italy (EssilorLuxottica)
- Origin
- United States
- Website
- ray-ban.com
Popular Ray-Ban collections
Collections
- Aviator
- Wayfarer
- Clubmaster
- Round
- Justin
- Erika
- Ferrania
Hero products
- RB3025 Aviator
- RB2140 Wayfarer
- RB3016 Clubmaster
- RB2447 Round
- RB4165 Justin
Frame styles
- Aviator
- Wayfarer
- Round
- Clubmaster
- Rectangular
- Pilot
Materials
- Acetate
- Metal
- Titanium
- Nylon
- Polarized lenses
Buying challenges for Ray-Ban shoppers
Typical customer: Style-conscious adults aged 25–55 buying iconic sun or prescription frames online, often comparing multiple Ray-Ban silhouettes before committing.
Challenges
- • Shoppers cannot tell if Aviator or Wayfarer suits their face shape from flat product photos alone.
- • Prescription lens upgrades make returns costly when frame width or bridge fit is wrong.
- • Luxury shoppers expect an in-store mirror experience when browsing premium collections online.
- • Mobile shoppers abandon when they cannot visualize polarized lens tint scale on their face.
How try-on helps
- • Side-by-side silhouette comparison helps shoppers choose between Aviator, Wayfarer, and Clubmaster with confidence.
- • PD-aware scaling approximates real-world frame width so optical teams reduce fit-related returns.
- • Browser-based try-on keeps shoppers on your Ray-Ban PDP instead of visiting a competitor with AR.
- • Analytics show which hero collections drive try-on engagement for merchandising and paid media.
Why virtual try-on matters for Ray-Ban
For the experience
- • Preview Aviator, Wayfarer, and Clubmaster on the same face in one session.
- • Compare acetate vs metal temple styles without visiting a store.
- • Share try-on screenshots with friends before buying gift frames.
- • Evaluate lens tint darkness on sun models in outdoor lighting.
For merchants
- • Increase conversion on high-AOV Ray-Ban SKUs with interactive PDPs.
- • Reduce returns tied to frame width and bridge fit uncertainty.
- • Capture try-on analytics to prioritize hero collections in campaigns.
- • Deploy on Shopify or custom optical stacks without a native app.
For shoppers
- • See how iconic Ray-Ban shapes look on their actual face shape.
- • Shortlist 2–3 frames before entering prescription lens configuration.
- • Shop confidently on mobile without downloading an app.
- • Preview sun and optical variants in the same browser session.
- PD-aware eyewear scaling
- Real-time face mesh
- Mobile Safari optimization
- Try-on session analytics
How Ray-Ban try-on works with Tryonixs
- Step 1
Connect your catalog
Upload Ray-Ban product assets — eyewear images, 3D frames, or shade maps — and map SKUs in the Tryonixs dashboard.
- Step 2
Embed the SDK
Add the Tryonixs script to product pages on Shopify, WooCommerce, or your custom storefront. Allowlist your domain and style the Try On button to match your brand.
- Step 3
Real-time face tracking
Shoppers grant camera access. Face landmarks are detected on-device for privacy and speed. Eyewear uses PD-aware scaling; beauty modules align shade regions accurately.
- Step 4
Measure conversion lift
Track try-on starts, completions, and downstream purchase events. Compare SKUs with try-on enabled against control products before rolling out across the full catalog.
Ray-Ban & e-commerce insights
- Avg. frames compared pre-purchase
- 3.4
- Return reduction with try-on
- 18–32%
- Mobile try-on sessions
- 68%
Optical e-commerce benchmark for premium eyewear
Source: Tryonixs merchant data
When PD-aware sizing is enabled on pilot SKUs
Source: Tryonixs pilots
Share of eyewear try-on traffic on smartphones
Source: Tryonixs analytics
Supported platforms & integrations
Deploy Ray-Ban virtual try-on on the commerce stack your team already uses.
- Shopify
- WooCommerce
- Custom headless storefronts
- Optical e-commerce platforms
- Tryonixs JavaScript SDK
- REST product validation API
- Analytics webhooks
Ray-Ban try-on previews
Optical retailer lifts Ray-Ban conversion
A multi-location optical e-commerce team enabled Tryonixs on Ray-Ban hero SKUs. Try-on rate reached 22% of PDP visitors within 30 days, with add-to-cart lift of 14% on Aviator and Wayfarer collections compared to control products without try-on.
- Try-on rate
- 22%
- Add-to-cart lift
- +14%
Ray-Ban virtual try-on FAQ
- Can shoppers try Ray-Ban Aviator and Wayfarer in the same session?
- Yes. Load multiple Ray-Ban frame assets in Tryonixs and let shoppers switch between Aviator, Wayfarer, Clubmaster, and other collections without reloading the page.
- Does try-on work with prescription Ray-Ban frames?
- Virtual try-on shows frame fit and style. Lens prescription is configured separately, but accurate frame width preview reduces costly returns after lens edging.
- Do we need a Ray-Ban app download?
- No. Tryonixs runs in the mobile browser using WebRTC camera access — critical for luxury shoppers who will not install a single-brand app.
- How do we upload Ray-Ban product assets?
- Connect PNG or GLB frame assets per SKU in the Tryonixs dashboard, map product IDs, and embed the SDK on Ray-Ban product detail pages.
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Launch Ray-Ban virtual try-on this week
Start with Aviator and Wayfarer hero SKUs on the free Tryonixs Starter plan. Measure try-on rate and conversion lift before rolling out across the full Ray-Ban catalog.